Windows of show-room have always been for arflex the first and direct contact between production and public, the window not only as presentation tool of new models, but also as space where objects are placed outside their usual background, from the windows of Daniela Usellini to the ones realized by Pierluigi Cerri, Hannes Wettstein to Carlo Colombo.
Advertising campaign of arflex was always developed on two directions: the one concerning the sales and the prestigious one. An example of this are the advertising campaigns by Giancarlo Illiprandi in the past and the ones by Franco Mirenzi, Francesco Messina, Pierluigi Cerri and Carlo Colombo today.
For the photo shooting art direction of arflex always engaged the best professional operators: Erberto Carboni, Gonfalonieri, Pintori, Michele Provinciali, Michele Spera, Alber Steiner, Grignani, Bruno Munari, Vitale, Iliprandi, Tovaglia, Aldo Ballo, Edoardo Sancassani, Oliviero Toscani, Tiziana Violano, Salvati & Salvati, Francesco Messina, Franco Mirenzi, Patrizia Scarsella, Pierluigi Cerri, Hannes Wettstein, Carlo Colombo.
Architects who contributed through the years to arflex success: Marco Zanuso, Franco Albini, Castiglioni brothers, Carlo Pagani, Belgiojoso, Peressutti, Rogers, Erberto Carboni, Giancarlo De Carlo, BBPR, Gustavo Pulitzer, Alberto Rosselli, Roberto Manghi, Chiaia and Napolitano, Andrè Vandenbeuck, Illum Wikkelsoe, Francesco Berarducci, Martin Grierson, Casati and Hybsch, Carlo Bartoli, Calzavara and Maioli, Anning Sarian, Cini Boeri, Joe Colombo, Pierluigi Spadolini, Tito Agnoli, Antonio A. Colombo, Mario Marenco, Carla Venosta and Guido Zimmerman, M. Umeda, Carlo Mollino, Marcello Cuneo, Carlo Santi, Herbert Ohl, Fumio Okura, C. Casati and E. Ponzio, Alberto Cannetta and Fiorella Spinelli, Laura Grizziotti, Roberto Pamio, Renato Toso, Motomi Kawakami, Burkhard Vogtherr, Peppe di Giuli, Adolfo Natalizi, Isao Hosoe, Nilo Gioacchini, Paolo Nava, Guido Rosati, Luca Meda, Marco Romanelli, Anna Castelli Ferrieri, Michele De Lucchi, Yaacov Kaufman, Roberto Lera, Franco Bettoni, Oscar Tosquets, Anna de Plano, Antonello Mosca, Prospero Rasulo, Mauro Lipparini, Franco Mirenzi, Studio Sigla, Carlo Ferrando, Studio Cerri & associati, Guido Rosati, studio Sottsass, Marco Landi, Monica Graffeo, Fabrizio Ballardini, Giuseppe Viganò, Stefano Galizzioli, Angelo Mangiarotti, Marco Piva, Daniela Puppa, Hannes Wettstein, Carlo Colombo, Christophe Pillet, Vincent Van Duysen.